AARP Magazine – USA


AARP MagazineAARP CONSUMER SENIOR TRAVEL MAGAZINE

Publish Quarterly Travelogues- 36 page “member subscriber” magazine with email and online Integration. Reaching 1,000,000 pre qualified Travel members- who are ready to booked trips with our travel providers.

 

Print Distribution: 1,000,000

January / March/ May / October

Email blast: 800,000

Published: Quarterly

Distribution Area: USA

 

THE FINANCIAL POWER OF AARP Travel

AARP’s Audience:

By 2018- , the post-50 crowd will make up half the country’s population and control 70 percent of its disposable income, according to Nielsen.

The same group is expected to inherit $15 trillion in the next 20 years.

 

AARP’s Travel Media captures the attention of Boomers and beyond–the dynamic 50+ audience. It is a group that has more disposable income than any other age demo, and shops for homes, cars, clothing, travel, and technology like no one else. So talk to our nearly 15 million AARP Travel members and you’ll find their response to your marketing message quite rewarding.
7 reasons why 50+ are marketers’ darlings… or should be.
• Biggest demographic – 42% of adult population

• Boomer bulge – 84% of Boomers are already 50+

• Buy more – 45% of all consumer goods

• Most assets – 75% of discretionary wealth

• Most influential – 68% give money to their adult kids

• Fastest growing – 7x times faster than 18-49

• Longest lasting – dominant demo for next 40 years