AARP CONSUMER SENIOR TRAVEL MAGAZINE
Publish Quarterly Travelogues- 36 page “member subscriber” magazine with email and online Integration. Reaching 1,000,000 pre qualified Travel members- who are ready to booked trips with our travel providers.
Print Distribution: 1,000,000
January / March/ May / October
Email blast: 800,000
Distribution Area: USA
THE FINANCIAL POWER OF AARP Travel
By 2018- , the post-50 crowd will make up half the country’s population and control 70 percent of its disposable income, according to Nielsen.
The same group is expected to inherit $15 trillion in the next 20 years.
AARP’s Travel Media captures the attention of Boomers and beyond–the dynamic 50+ audience. It is a group that has more disposable income than any other age demo, and shops for homes, cars, clothing, travel, and technology like no one else. So talk to our nearly 15 million AARP Travel members and you’ll find their response to your marketing message quite rewarding.
7 reasons why 50+ are marketers’ darlings… or should be.
• Biggest demographic – 42% of adult population
• Boomer bulge – 84% of Boomers are already 50+
• Buy more – 45% of all consumer goods
• Most assets – 75% of discretionary wealth
• Most influential – 68% give money to their adult kids
• Fastest growing – 7x times faster than 18-49
• Longest lasting – dominant demo for next 40 years